Macrotech Developers will continue to use the 'Lodha' brand while the younger brother will continue to operate under 'House of Abhinandan Lodha' brand, as per the agreements between the two brothers under the guidance of their parents.
Real estate developers are increasingly offering flexible payment plans, such as low booking amounts and deferred payments, to stimulate housing sales and manage affordability concerns without resorting to price cuts, as sales volumes declined by 14 per cent in 2025.
'The final arrangement within our family was documented in our amended family agreement dated March 31, 2017. We confirm that both of you have no right of any form in the other brother's business of assets.'
In a twist in the family feud, Abhishek Lodha-run Macrotech Developers on Wednesday alleged younger brother Abhinandan's firm fabricated documents to misuse the company's brand name to further its business interests.
'After Covid, people started looking for bigger houses with pools and landscaped gardens.' 'Even middle class buyers are looking at plots of land in smaller towns.'
Consultants say at Rs 1,442 a sq ft, the developer has got a good bargain.
'Just this year alone, close to 40 major transactions involving Bollywood stars have been recorded.'
The Lodha Group has bought land parcels worth Rs 12,000 crore in Mumbai
